Wine tourism in France

Wine tourism represents more than 10 million visitors per year in France, with Bordeaux

and Champagne being the most attractive regions. The French tourists represent 52% of the

total wine tourists and foreigners represent 48%. The wine business and tourism in France

are separately very important economic sectors; you can imagine the economic potential of

these two united!

The wine tourism is an experiential kind of tourism and can be described as all the activities

to discover and learn about wine, its production and its lands. Generally speaking, it can be

anything the wine producers offers in its vineyards, the highlight being of course the wine


Vineyards visits and winemaker encounter

This would be the most popular wine activity. Tourists get to learn how wine is produced,

visit the vineyards and discover all the activities related to a wine farm. It’s also a special

moment where tourists get to speak with passionate winemakers and listen to their unique

story. It always ends with a wine tasting of course!

Wine classes and wine tastings

This can be done more or less everywhere in the country. There are many different types of

courses that amateurs can take from only a couple of hours to a week long training to

develop wine knowledge and tasting skills.

Wine shows

It used to be only for wine professional but nowadays more or more public wine event are

popping up everywhere in the country. It’s always a great opportunity to discover many

wines from the same region and learn the differences between them.


  • LinkedIn - Black Circle
  • Instagram - Black Circle
  • Facebook - Black Circle