Wine tourism represents more than 10 million visitors per year in France, with Bordeaux
and Champagne being the most attractive regions. The French tourists represent 52% of the
total wine tourists and foreigners represent 48%. The wine business and tourism in France
are separately very important economic sectors; you can imagine the economic potential of
these two united!
The wine tourism is an experiential kind of tourism and can be described as all the activities
to discover and learn about wine, its production and its lands. Generally speaking, it can be
anything the wine producers offers in its vineyards, the highlight being of course the wine
Vineyards visits and winemaker encounter
This would be the most popular wine activity. Tourists get to learn how wine is produced,
visit the vineyards and discover all the activities related to a wine farm. It’s also a special
moment where tourists get to speak with passionate winemakers and listen to their unique
story. It always ends with a wine tasting of course!
Wine classes and wine tastings
This can be done more or less everywhere in the country. There are many different types of
courses that amateurs can take from only a couple of hours to a week long training to
develop wine knowledge and tasting skills.
It used to be only for wine professional but nowadays more or more public wine event are
popping up everywhere in the country. It’s always a great opportunity to discover many
wines from the same region and learn the differences between them.